Cutting-Edge HIPAA Compliance for Healthcare Marketing
Red Marker helps healthcare entities and agencies overcome HIPAA-related challenges through innovative artificial intelligence and machine learning capabilities to ensure compliance. Marketing and legal teams can effectively mitigate risk and turn around impactful healthcare marketing campaigns even faster.
A picture is worth a thousand words.
Sharing one non-compliant photo could cost you millions.
In the healthcare sector, both marketing and legal teams must ensure compliance and produce content within the narrow parameters of HIPAA guidelines. By integrating Red Marker's highly advanced and customizable compliance management software into teams' existing advertising and promotional content review workflows, healthcare professionals can proactively address regulatory requirements in real-time and achieve greater cross-department efficiency.
Compliance challenges in the
Healthcare marketers have the difficult job of connecting specific audiences with their brand’s product without sharing patient protected health information (PIH). Companies in the healthcare sector have the responsibility of protecting patients, avoiding misusing sensitive patient data and monitoring their website for opportunities to unlawfully collect patient information. Mounting HIPAA restrictions require all communications and promotional material to be assessed for risk; costing teams valuable time and resources. Luckily, there’s a solution that addresses everyone’s needs. Red Marker scans and annotates content in a variety of formats against compliance rules while keeping pace with the increasing demand for content.
Alleviating regulatory roadblocks
Red Marker’s platform helps healthcare companies satisfy HIPAA marketing regulations and ensure patients’ rights to privacy in accordance with the HIPAA Privacy Rule. Applying custom logic, Red Marker checks for industry-specific risk elements like disclosed PIH on any material intended for the promotion of healthcare products or services.
Why Use Red Marker?
Through its machine learning and natural language processing capabilities, Red Marker’s software automatically reviews clients’ compliance checklists to effectively mitigate risk on their marketing and promotional content. 30 times faster than manual review alone, increased efficiencies in your workflow will:
Reduce the time it takes to review images and text on behalf of the legal compliance teams and significantly improve content turnaround times
Monitor all associated brand and vendor websites to ensure they’re HIPAA-compliant
Address potential breaches in disclosed or inaccurate patient information
Help brands maintain their reputation and deliver better experiences in customer engagement by proactively developing compliant messaging
Streamline the regulator’s approval process on submitted promotional materials intended for dissemination