Red Marker makes AI technology available for marketers
May 28, 2020
B&T, Australia's leading publication for the advertising, media, marketing and PR industries, recently highlighted Red Marker as offering a new, innovative way for marketers to identify risk in marketing, advertising, and website content.
The article discusses how Red Marker makes analysing marketing and website content for risk 30 times faster than manual processes, which improves productivity, reduces risk, and facilitates consistency across legal and marketing teams. These benefits are particularly important in a world where there is pressure on legal and marketing teams to do more with less, marketing content is being rapidly generated, websites are becoming increasingly larger and outdated, and audiences are evermore aware of deceptive and misleading content.
To read more from B&T on Red Marker, access the article below, or contact us today to find out how Red Marker can revolutionise your business' compliance identification processes!