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Whitepaper: Resolving the Divide – UK data
Compliance takes too long and we’re perpetually at odds: financial marketers share their woes in new study...
Whitepaper: Resolving the Divide – US data
New research shows why financial services marketing is broken: compliance and marketing are perpetually at odds...
It’ll all come out in the greenwash: the ACCC’s guidance on how Australian businesses can avoid fines and reputational damage
Greenwashing is the practice of making misleading claims about the environmental impact or sustainability of your product or business. Importantly, misleading claims may strictly be ‘true’ but omit crucial [...]
Red Marker client, LGIM, wins 2023 Best Innovation in Use of Technology
Red Marker client LGIM (Legal & General Investment Management) was awarded Best Innovation in Use of Technology at The Financial Services Forum 2023 Awards for Innovation and Transformation.
FCA Compliance for Marketers: Breaking Down the FCA’s COBS 4
Marketing that isn’t compliant with FCA regulation presents a huge liability for financial services companies. In 2022, the FCA fined Metro Bank £10M for publishing incorrect information, and this [...]
FINRA Compliance for Marketers: Breaking Down Rule 2210
If you’re a marketer in financial services, FINRA’s Rule 2210 is especially important for you, as it provides guidelines for communications with the public. However, Rule 2210 can be [...]
High-Risk Language: 7 Words to Avoid in Your Financial Marketing Content
High-risk language in your financial services marketing can lead to serious fines, and it happens more often than you think. In 2021, the FCA fined Lloyds Bank General Insurance [...]
To Build or to Buy AI: That is the Question
Artificial Intelligence [AI] has become a necessity in the modern tech stack, and more businesses are exploring ways to integrate AI into their operations. However, one of the biggest [...]
What Disclaimers and Disclosures Should Financial Marketers Use in Their Content?
Disclaimers and disclosures are critical in financial marketing to avoid fines, lawsuits, and suspensions, so it makes sense that they are a primary concern for our Financial Services clients [...]